Overview Advanced Systems
- Founded in 2008 as the 'OEM' business unit of QUAD GmbH
- Since 2025, bundled with the new 'Auto ID' sector and now presented as a separate division called 'Advanced Systems'
- Building on QUAD GmbH’s 35 years of experience as a distributor of innovative technologies for POS, Auto-ID and industry
- Head office in Günding near Dachau, Bavaria
- Sales offices in Germany, Italy, France and the UK
- Currently 14 employees
- Specialising in OEM, Auto-ID and system solutions for industry, transport and logistics
- Distributor of reliable technologies: consultancy and distribution from a single source
Important Milestones
Our journey has been marked by several milestones for which we remain grateful to this day, and upon whose foundations we continue to build every day.
- 1991 – Founding of QUAD GmbH
QUAD is founded and grows through the distribution of POS systems and kiosk solutions for the retail and hospitality sectors.
- 2008 – Launch of the OEM division
A new division is added: OEM (Original Equipment Manufacturer). It all began as a true one-man show with Manfred Dobler. Internally at QUAD, they have since been affectionately known as the ‘Ömis’.
- 2010 – First major projects and partnerships
The first major project in the OEM printing sector with Pohl Electronic is implemented. In addition, our long-standing partnership with Zebra OEM begins.
- 2013 – Expansion to a team of three
Success bears fruit, leading to the team being expanded.
- 2014 – Another strategic partnership
The starting signal is given for another strategic partnership – this time with ProGlove, our largest scan module customer to date.
- 2016 – Expansion to an international team
Our first employee in France joins the team, followed from 2022/23 by further staff in the UK, Italy and France.
- 2023 – Establishment of an OEM office in the UK
- 2024 – Focus on the Auto-ID sector and recruitment of further staff
- 2025 – Establishment of ‘Advanced Systems’
A dedicated sub-brand under QUAD to serve the market in an even more targeted and bespoke manner.
A review using Embedded World as an example
What began as a great adventure in 2009 remains an important part of our business strategy to this day. Every year, we have our own stand at Embedded World, making us a key player on this global platform – the industry gathering for the embedded community.
Our portfolio
From OEM integration to Auto ID solutions featuring a range of products from leading manufacturers, plus consultancy and integration all from a single source: this is our portfolio for OEM, Auto ID and industry.
Customer segments and references
Whether it’s access control and ticketing, gaming, healthcare and pharmaceuticals, industry and logistics, infrastructure and transport, or retail: our customers come from a wide range of sectors and have relied on our solutions for many years.
Here is a selection of our references:
Customer testimonials
Our 18 years as an OEM are underpinned above all by strong partnerships. What pleases us most is that many of our customers have been with us for many years. Here, two of them share their experiences of working with QUAD.
Giuseppe Conte from Zebra
Senior Account Manager OEM, EMEA
"For years, our partnership with Quad has been a cornerstone of success in the OEM sector, empowering us to co-innovate and deliver best-in-class, robust scanning solutions that drive ultimate performance and long-term business success for our valued customer. "
Patrick Ruhland from ProGlove
Team Lead Procurement
"Congratulations to the entire Quad team on this impressive milestone – with Quad, partnership truly means open communication, trust, and a focus on solutions rather than blame.
As one of Quad's key customers, we have always felt we were working with people who genuinely care about our shared success, going the extra mile and building relationships built on mutual respect.
18 years is a remarkable achievement – thank you for being a trusted partner!"
Christian Stein from Pohl Electronic
Managing Director
"Here at Pohl Electronic, we look back fondly on the many years we have worked together. Our collaboration with you has always been successful and based on trust. Whether in the OEM sector or the POS sector – we have valued you as a reliable partner.
The straightforward and trusting way in which we work together is particularly important to us. For us, a good business relationship is not just about what we have achieved together, but also about the people behind it. The open dialogue, mutual trust and shared determination to find good solutions are what make working with you so special.
We are delighted to have had you by our side for so long. With this in mind, we look forward to the coming years and to everything we can still achieve together.
For the future, we wish you continued success, new and exciting projects and, above all, great enjoyment in your work.
Thank you very much for the fantastic collaboration – here’s to many more shared successes!"
Meet the whole team
From a one-man show to a team of 14 – these people are now part of the whole team and, therefore, part of our success.
Get to know us better!
And last but not least
18 years as an OEM is, above all, a story about people. We would like to thank our customers and partners for their trust and excellent cooperation, and our team for their dedication, ideas and team spirit. What began in 2008 as a one-man show is now Advanced Systems, and we are still a long way from reaching our goal.
We look forward to the coming years, new projects and everything we will achieve together with you.
